The types of Personal Information we may collect (directly from you or from Third-Party sources) and our privacy practices depend on the nature of the relationship you have with Boom and the requirements of applicable law.
We endeavor to collect only that information which is necessary for a business purpose and relevant for the purposes of Processing. Below are the ways we collect Personal Information and how we use it.
3.1
Type of Personal Information We Collect
Boom collects Personal Information regarding its current, prospective, and former clients, customers, users, visitors, and guests (collectively “Individuals”).
Information You Provide Directly to Us. When you use the Services, Products, or engage in certain activities, such as registering for an account with Boom, responding to surveys, requesting Services or information, or contacting us directly, we may ask you to provide some or all of the following types of information:
Account Creation. To purchase Products and to obtain other Services offered on the Sites, you may have to register an account by completing a questionnaire online. Through the completion of the questionnaire we typically collect the following information: (i) full name; (ii) address; (iii) email address; (iv) credit card information; (v) password; and (vi) nickname or on-line identifier. This Personal Information is required and if you choose not to submit the requested information, we may not be able to provide you with the Products or Services offered on the Sites.
You may access the Sites without being a registered user. However, you may not be able to access certain areas or purchase our Products or Services online if you are not a registered online user.
Product Registration. To register your Product, we may request the following information: (i) name; (ii) email address; (iii) physical address, (iv) phone number, (v) product serial number, and (vi) purchase date.
Partner Applications. To become a Boom Partner, which includes a Boom reseller, distributor, or channel partner, or to engage in another similar relationship with Boom, you must complete an online application. By virtue of our online application we may collect Personal Information such as your (i) name, (ii) title and function, (iii) company name, (iv) physical address, (v) phone number, and (vi) email address. The provision of the requested information is required for users who want to become Boom Partners.
Promotions, Contests, and Sweepstakes. From time-to-time we may sponsor voluntary promotions, contests, or sweepstakes on a Site. Your voluntary participation may include our request for your Personal Information, which may include information such as name, email address, phone number, company name, and physical address, as well as demographic information (such as zip code). Our promotions, contests, or sweepstakes may additionally offer you the option to choose whether you want to receive certain additional special promotions from Boom and its advertisers, affiliates, and sponsors, or a Boom Partner (see Section 5 for more information, here). Where a promotion, contest, or sweepstakes is not sponsored by Boom, the identity of the sponsor will be clearly disclosed in the rules. Boom’s Privacy Policy does not apply to activities on Third-Party or Third-Party Partner websites, including sponsors. We encourage you to review the privacy policy of the Third-Party, Third-Party Partner, or sponsor before entering.
Public Forums. Our Site offers publicly accessible blogs, forums, and user reviews. You should be aware that any information you provide in these public forums may be read, collected, and used by others who access them. To request removal of your Personal Information from these areas, contact us at admin@boomcollaboration.com. In some cases, we may not be able to remove your Personal Information, in which case we will let you know if we are unable to do so and why.
Online Surveys. If you desire, you may participate in Boom’s online surveys. If you choose to participate, we may collect information about the environment you work in, telephone habits, and demographic information, for example. These surveys are developed in order for us to understand what types of Products are most effective for our customers and to find the best ways to advertise to reach new customers. Your participation in our online surveys is entirely voluntary. Boom may provide gifts to those individuals who participate in surveys and will request a mailing address to ship the gift. In addition to sending you a gift, Boom may use your mailing address or other Personal Information for the purposes set out in the survey, for marketing purposes, to improve our product, or for other legitimate business purposes. You will be given the option to opt-in to receive further emails from Boom, including but not limited to marketing emails, advertisements, newsletters and bulletins.
Online Support. When you choose to use the online chat tool for support, the following information may be gathered through the creation of an account or use of an existing account: email address, password, name, company name, physical address, phone number, and Device information including Product model serial number, and manufacturer. The shared information, with the exception of the password, is viewable to the support person handling the chat. You will be given the option to opt-in to receive further emails from Boom, including but not limited to, marketing emails, advertisements, newsletters and bulletins. Staying in Touch. Boom may communicate with you via physical mailings, emails, phone calls, and SMS messages in accordance with your communication preferences. You can opt-out of these communications at any time by following the instructions under Section 5, here.
Data We Collect Automatically. We may collect certain information automatically through our Services or other methods of web analysis, such as your Internet Protocol (IP) address, cookie identifiers, mobile carrier, mobile advertising identifiers, MAC address, IMEI, Advertiser ID, mobile applications actually used to interact with Boom, and other Device identifiers that are automatically assigned to your computer or Device when you access the Internet, browser type and language, geo-location information, hardware type, operating system, Internet service provider, pages that you visit before and after using the Services, the date and time of your visit, the amount of time you spend on each page, search activity, information about the links you click and pages you view within the Services, and other actions taken through use of the Services such as preferences. Information from Other Sources. We may collect or receive information about you from other sources, including through Third-Party services and organizations, including Third-Party Partners, to supplement information provided by you. This supplemental information allows us to verify information that you have provided to Boom and to enhance our ability to provide you with information about our business, Products, and Services.
3.2
How Boom Uses Your Personal Information/ Business Purpose
We may use the Personal Information we collect for some or all of the following business purposes:
Auditing related to a current interaction with you and concurrent transactions, including but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with privacy laws, this privacy policy, and other standards.
Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
Debugging to identify and repair errors that impair existing intended functionality.
Short-term, transient uses, provided the Personal Information is not disclosed to another Third-Party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction.
Performing Services, including maintaining or servicing accounts, providing customer Service, Processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing Services, providing analytic Services, or providing similar Services.
Undertaking internal research for technological development and demonstration.
Undertaking activities to verify or maintain the quality or safety of a Service or Device that is owned, manufactured, manufactured for, or controlled by Boom, and to improve, upgrade, or enhance the Service or Device that is owned, manufactured, manufactured for, or controlled by Boom.
3.3
Legal Basis for Processing Personal Information (EEA visitors only)
If you are a visitor from the EEA, our basis for collecting and using your Personal Information will depend on the Personal Information concerned and the specific context in which we collect it.
We may collect information from you in the following ways: (i) with your consent; (ii) in order to perform our contractual obligations with you; (iii) where Processing of the information is within our legitimate business interests and such business interest is not overridden by your data protection interests or fundamental rights and freedoms; or (iv) in order to perform our legal obligations or to protect your vital interests or the vital interests of another. If legally permissible, we will inform you that we are collecting your Personal Information and whether the collection of the information is mandatory or not, including the possible consequences if you do not provide the information requested (e.g., our inability to perform certain requests).
If you have questions about or need further information concerning the basis on which we collect and use your Personal Information, please contact us at admin@boomcollaboration.com.
3.4
Opting-Out and Product White Paper Information
Even if you have opted-in to sharing your Personal Information, you may opt-out at any time by following the procedure in Section 5, here. To view the categories of Personal Information collected, the categories of sources from where Personal Information is collected, the business purpose for collecting the information, or the categories of Personal Information disclosed to Service Providers please write to admin@boomcollaboration.com.
3.5
Cookies, Pixel Tags/Web Beacons, Analytics Information, and Interest-Based Advertising
We, as well as Third-Party Partners that provide content, advertising, or other functionality on our Services, may use cookies, pixel tags, local storage, and other technologies (“Technologies”) to automatically collect information through the Services. We use Technologies that are essentially small data files placed on your computer, tablet, mobile phone, or other similar device (“Devices”) that allow us to record certain pieces of information whenever you visit or interact with our Sites, Services, applications, messaging, and tools, and to recognize you across Devices.
Cookies, GIFs, and HTML5. We, and our Third-Party Partners, use cookies, scripts, and tags on our Sites. A cookie is a piece of data stored on a website visitor's hard drive to help us improve your access to our Sites and identify repeat visitors to our Sites. Cookies can also enable us to track and target the interests of our users to enhance the experience on our Sites. Additionally, we use cookies to track our online advertising efforts. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here (or if you are located in the European Union, please click here). Please note this does not opt you out of being served untargeted ads.
Our Third-Party Partners may also use other tracking technologies, such as clear GIFs (a.k.a. web beacons/web bugs), that help us better manage content on our Sites by informing us what content is effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users.
We also use clear GIFs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these e-mails, please see Section 5.
We, and our Third-Party Partners, use Local Shared Objects (Flash cookies) or Local Storage (HTML 5), to store content information and preferences. Various browsers may offer their own management tools for removing HTML 5. To manage Flash, please click here:http://www.macromedia.com/support/documentation/en/flashplayer/help/
Social Media Features and Widgets. Our Sites includes social media features, such as the Facebook Like button and widgets, such as the "Share This" button or interactive mini-programs that run on our Sites. These features may collect your IP address, which page you are visiting on our Sites, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a Third-Party Partner or hosted directly on our Sites. Your interactions with these features are governed by the privacy policy of the company providing it.
Analytics. We may also use Google Analytics and Google Analytics Demographics and Interest Reporting to collect information regarding visitor behavior and visitor demographics on some of our Sites and Services, and to develop website content. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt-out of Google’s collection and Processing of data generated by your use of the Services by going to http://tools.google.com/dlpage/gaoptout.
Our uses of such Technologies fall into the following general categories and meet a legitimate business purpose: Operationally Necessary. We may use cookies, web beacons, or other similar technologies that are necessary to the operation of our Sites, Services, applications, and tools. This includes technologies that allow you access to our Sites, Services, applications, and tools; that are required to identify irregular Site behavior, prevent fraudulent activity and improve security; or that allow you to make use of our functions such as shopping-carts, saved search, or similar functions.
Performance Related. We may use cookies, web beacons, or other similar technologies to assess the performance of our Sites, applications, Services, and tools, including as part of our analytic practices to help us understand how our visitors use our Sites, determine if you have interacted with our messaging, determine whether you have viewed an item or link, or to improve our Site content, applications, Services, or tools.
Functionality Related. We may use cookies, web beacons, or other similar technologies that allow us to offer you enhanced functionality when accessing or using our Sites, Services, applications, or tools. This may include identifying you when you sign into our Sites or keeping track of your specified preferences, interests, or past items viewed so that we may enhance the presentation of content on our Sites.
Advertising or Targeting Related. We may use first-party or Third-Party Partner cookies and web beacons to deliver content, including ads relevant to your interests, on our Sites or on Third-Party Partner websites. This includes using technologies to understand the usefulness to you of the advertisements and content that has been delivered to you, such as whether you have clicked on an advertisement.
If you would like to opt-out of the Technologies we employ on our Sites, Services, applications, or tools, you may do so by blocking, deleting, or disabling them as your browsers or Devices permit.
3.6
Third-Party Websites, Social Media Platforms, Software Development Kits
The Sites may contain links to other websites and other websites may reference or link to our Sites or other Services. These other domains and websites are not controlled by us, and Boom does not endorse or make any representations about Third-Party or Third-Party Partner websites or social media platforms. We encourage our users to read the privacy policies of each and every website and application with which they interact. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.
Boom’s Services may include publicly accessible blogs, community forums, or private messaging features. The Sites and our other Services may also contain links and interactive features with various social media platforms (e.g., widgets). If you already use these platforms, their cookies may be set on your Device when using our Sites or other Services. You should be aware that Personal Information which you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform or otherwise online, or that you share in an open forum may be viewed and used by others without any restrictions. We are unable to control such uses of your information when interacting with a social media platform, and by using such services you assume the risk that the Personal Information provided by you may be viewed and used by Third-Parties for any number of purposes.
3.7
Third-Party Partner Payment Processing
When you make purchases through the Services, we Process your payments through Third-Party Partner applications. The Third-Party Partner application may collect certain financial information from you to Process a payment on behalf of Boom, including but not limited to, your name, email address, address and other billing information.